Bollywood has come under-fire from white equality activists who claim the Indian film industry does not showcase enough white actors.

Bollywood, typically Mumbai-based cinema spoken in Hindi, was an idea pioneered by British director Danny Boyle after his film ‘Slumdog Millionaire’ initiated the cinematic movement. However, despite its white, British origins, only two white actors (Danny Dyer and Charles Dance) have featured in any major films since.

Campaigners are calling for better representation of white actors in future Bollywood films, to showcase the superior acting talents of most white actors. Jeffery Matterson, who is spearheading this cinematic whitewash, said that it was ‘worrying to see the deep-rooted, systemic racism in the Indian film industry and to see the reluctance of the major production companies to embrace white-talent.’

The campaign has drawn support from some prolific names such as acting and music heavyweight Ben Drew (Plan B), and UKIP leader Paul Nuttall, who described the movement as ‘important and inspirational.’