Self-described World’s Greatest Living Rockstar Kayne West took to twitter today to announce that he can in fact believe popular butter substitute I Can’t Believe It’s Not Butter is actually margarine, in a bizarre tirade on the company earlier.

Mr West called them “phonies”, “liars”, “frauds” and claims it’s him which made the margarine brand famous. He called the company out  suggesting they are undermining margarine buyers on an industrial scale, something the rapper takes incredibly personally. 

“Its my right as an artist to expose hypocrisy and corruption wherever I see it like music Batman or something.”

In the bizarre attack earlier, Mr West said it was up to I Can’t Believe It’s Not Butter to change their name to something more “factual” as he knows the difference between butter and margarine.

He encouraged his fans to tweet at the margarine company, using the hashtag #forshame

Screenshot at Feb 13 11-05-17

I Can’t Believe It’s Not Butter could not be reached for comment, however, anger has been mounting as Yeezy fans come to the conclusion that they also could believe it wasn’t butter all along, and feel they have been played.